No kidding. Facebook is not a place for clever thoughts – it is a digital dump dominated by simplistic slogans, memes, and “inspirational” quotes. If you’ve spent more than five minutes here, you already know: most of the content is meant for idiots. And they “eat it up” without objection.
Facebook’s algorithm does not reward intelligence
Facebook is not interested in how intelligent you are. It is interested in how long you stay on the platform. It wants you to scroll, click, and react—not think.
What kind of content works best?
- Emotional clickbait (“He said THIS to a homeless person – you won’t believe what happened next!”)
- Shallow motivation (“Success is 1% talent, 99% hard work
”) - Memes with pseudo-truths that provoke anger or tears
- Fake arguments that start “comment wars”
Why? Because idiots react the fastest. And the algorithm is based solely on engagement – not on content, quality, or truth. Only on reactions.
Idiots = fuel for the algorithm
Idiots don’t read, they just scroll. They don’t think, they just press “share.” They:
- Argue in comments
- Share fake news as if it were gospel truth
- Fall for every “tag 5 friends or bad things will happen” text
And they are in the majority. Facebook optimizes content for them, not for those who think.
Smart content is punished
Want to express a deep thought? Facebook will show it to 1% of your followers. Why?
Because reflection takes time – and that doesn’t fit with the platform’s goal of keeping people’s attention for as long as possible, with the opportunity to monetize (sell) that consumed time.
- Want to talk about responsibility in life? No one is watching.
- Want to explain how the economy works? Too complicated.
- Want to post a selfie with the caption “New week, new me
”? Boom – popular post.
So, what to do?
If you are sensible and still use Facebook, you have two choices:
- Play the game:
- Express clever thoughts in simple words. Use catchy headlines. Don’t be afraid to be sharp, but speak briefly and clearly.
- Leave the platform and talk to a thoughtful audience elsewhere:
- Blogs, Threads, X – anything where people have a longer attention span than a goldfish.
In conclusion
Facebook isn’t broken. It works exactly as intended. It feeds stupidity because stupidity is clickable. Fools eat it up, and Meta profits from it.
Remember
If you speak a foreign language in a room where no one understands you, it will be difficult to achieve the desired result. However, if you use short phrases in a foreign language, even parrots will be able to repeat them.